Start of a new series, in which 12 of Britain's most successful young entrepreneurs compete to see who can create the most profitable businesses in six different cities across the world.
Out of their comfort zones and stripped of all luxury, the wealthy young magnates are tested to see how successfully they can create a business from scratch in a different industry and a different country each week. Without their credit cards and contact books, how will they fare? The series will conclude with a showdown between the two least successful contestants - and no one wants to be the ultimate loser.
In the opener, we catch up with the entrepreneurs in Istanbul, Turkey. In their chosen pairs, they are each given 150 Turkish Lira and left to their own devices to come up with a business inspired by "young people".
Oliver and Lucy sell water by the Blue Mosque, Oli and Lianne host a glamorous model event and Natalie and Dimple put on a belly dancing party. The sparks fly as the couples push themselves to the limit physically, emotionally and creatively.
After a rollercoaster week, the entrepreneurs meet to reveal to each other how much money they have made. The duo that's made the most takes the combined earnings of all the partnerships and basks in the glory of winning. Then they return to their glamorous lives with their entrepreneurial reputations (and egos) intact.
As the tension mounts and the winners are revealed, the remaining ten prepare themselves for another week, and the possibility they could be the ultimate loser...
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