David Ogilvy led a revolution in advertising, feeding dreams and shaping aspirations with famous campaigns, slogans and jingles.
After an erratic education, a spell at Oxford and a year in France working as an apprentice chef, Ogilvy started selling cooking stoves door to door in Scotland. His success at this marked him out to his employer.
Eventually, Ogilvy started his own advertising agency in 1948, which later became Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into the largest advertising conglomerate in the world.
In time this would become the era of the Mad Men, the men of Madison Avenue who worked out of sleek offices, chain-smoked and conjured up the heaven-on-earth vision of suburban consumer splendour.
The documentary reveals the extremes and eccentricities of the founding father of the Mad Men through interviews with individuals whose lives he touched: those who knew him and worked with him during the conception of some of his most famous campaigns.
With unprecedented and exclusive access to the Ogilvy archive, this is the portrait of one of the architects of modern consumerism whose most enduring campaign is his own legend.
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